Grazyna Koscielska

Grazyna Koscielska

Grazyna is a Branded Entertainment Specialist who specializes in crafting and delivering new advertiser-driven cross-platform solutions.

Grazyna is a South Africa-based entertainment commercial expert within the advertising, marketing and television arena. Her focus is on brand-driven cross-platform solutions that involve the creation of a branded TV format or use existing local or international TV properties to wrap around brands’ integrated communication strategies.

A versatile global thinker, Grazyna has over 15 years of experience in the local and international entertainment industry, creating many novel business models.

She initiated and informed policies for the first paid-for product placement programme for the South African Broadcasting Corporation (SABC). This is still running today.

She has created long running paid-for product placement campaigns that extend beyond on-air exposure and encompass storyline integration for daily shows such as SABC’s Muvhango, 7de Laan and Isidingo, as well as being a brand custodian for Hollywood blockbusters from DreamWorks, Paramount and Nickelodeon Studios.

Grazyna has evolved the ‘living brands’ ethos, creating and launching local advertiser-funded franchises such as Tropika Island of Treasure. Her global vision is apparent in the latest roll out of Thumb Wars, a fully advertiser-funded TV format, the first such project to flight on local primetime network and the first South African TV format to travel internationally.

Grazyna is currently co-creating with a leading international format creators and distributors a cross-platform entertainment franchise that will look at the innovative and socially impactful entrepreneurial space.

Grazyna is CEO of Stimulii Media (Pty) Ltd and IP holding company trading internationally and The New Company (Pty) Ltd a South African company.

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