Gary Carter

Gary Carter

Gary is a leading figure in the international TV format industry, closely associated with the rise of reality entertainment and the development of the international formats trade.

Gary trained as an actor in his native South Africa, before moving to the UK in the mid-80s to join Roger Hancock Ltd, a boutique literary agency representing comedy performers, writers, producers and directors, where he built up a list of young playwrights. During this period he also represented Action Time, a pioneer of the international format industry, managing all their international business affairs.

In 1995 he joined Planet 24, the TV production company owned by Sir Bob Geldof, Lord Waheed Alli and Charlie Parsons, as International Business Manager. He managed the relationship with Heineken over Hotel Babylon, the largest fully-funded TV production to date. Based in LA, he lead the team which developed the format for the international hit series Survivor!, recognised as one of the first formats in the reality genre, and licensed the format for its first productions.

He joined Dutch production group Endemol in 1997 during a period of rapid change for the company, and as Executive Director of Programme Affairs was responsible for the management and roll-out of Endemol formats around the world, including the ground-breaking format Big Brother, and the European roll-out of Who Want’s To Be A Millionaire, the last of the great hit gameshows.

He joined the production group FremantleMedia, part of the RTL Group, after five years at Endemol. During a decade-long career at the company, he managed their non-scripted and scripted genres, and established its first digital division. He joined the board after two years, rising to become Chief Operating Officer, responsible for the intellectual property belonging to the company, for corporate strategy, and leading its European production divisions (excluding Germany). He was instrumental in the international roll-out of the Pop Idol and Got Talent formats, in the creative overhaul of the many international soap-operas produced by the group, and its diversification into casual, online gaming.

After leaving FremantleMedia, he joined Shine Group as Chairman of Northern Europe, and Chairman of Shine 360, leading production and licensing divisions across Europe, and specifically in the Nordics. Together with the CEO of the group, he was responsible for the management of Shine’s central creative division, including the formats for Masterchef and The Bridge, and was a member of the Shine Group Creative Board. After the merging of Endemol and Shine to form the Endemol Shine Group, he took up a post as Co-CEO of International Operations and was responsible for leading the mergers between the two companies production offices in Germany and across the Nordics; this complete, he resigned from the company.

Gary Carter is a member of the board of KLOK, a Finnish content agency focussed on video for new audiences and emerging platforms.

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