Justin is the CCO & Partner of The Format People, based in the UK.

Justin is a BAFTA-award-winning global content specialist, format creator and trainer with 30 years’ experience in the industry, known internationally as The Format Doctor.

With business partner and formats veteran Michel Rodrigue, Justin co-founded The Format People in 2009, a consultancy of top industry professionals. Justin creates formats that travel, and also works with broadcasters and production companies globally to improve the creation, development and delivery of formats in many genres – gameshow, reality, talent, Fact Ent, lifestyle, make-over, and animation.

Justin created hit cookery game show CHEF IN YOUR EAR, distributed by Warner Bros and Bomanbridge Media, and produced so far in Canada (French and English), France, Germany, Holland, Belgium, South Korea, Mongolia, Mexico, Brazil and coming in 2020, Italy (35 x studio episodes and Colombia (24 x lockdown episodes).

He co-created song-writing talent show SING MY SONG (China/CCTV), 3 seasons to date, averaging 252m per season, also renewed for S2 in Vietnam.

Justin co-devised and produced Channel 4’s history gameshow CODEX at the British Museum, and reality shows SHOCK TREATMENT (Sky One) and the BAFTA-award winning STARFINDER (CITV). Previous production credits include cult adventure game-shows TREASURE HUNT and CRYSTAL MAZE.

He has consulted on the development of multiple formats around the world. These include hit medical game-show DOCTORS VS INTERNET (NRK), 5 seasons to date, licensed to 12 territories; reality car racing show SIXTH GEAR (NRK); PABLO (BBC/NETFLIX) the first animation series about a character on the autism spectrum, 2 series to date; talent show LITTLE MASTERS (Dragon TV), music gameshows FANBASE, 6 seasons to date, and BETER ASSIE BURE (both for SABC), 3 seasons to date; reality food competition KOKKEDOR (KykNET), 4 seasons to date; CANADA’S SMARTEST PERSON (CBC) 3 seasons to date on CBC and produced in 6 more territories; KNOW IT ALL (Discovery) also adapted in Sweden as GENIKAMPEN”, 3 seasons to date; and international family game show SPLATALOT (CAN/AUS/UK).

He is also an active Flying Producer, installing formats in new territories. As well as all 12 iterations of CHEF IN YOUR EAR, Justin has consulted recently on the installation of Spanish game show 20 LITTLE PIGGIES, and Chinese kids talent format LITTLE MASTERS.

Justin is a Visiting Tutor at UK’s NFTS National Film & TV School, and Specialist Trainer on TV formats for film & TV agencies Northern Ireland Screen and Screen Ireland. Justin has been a keynote speaker at the C21 Content Academy, Copenhagen TV Festival, Kiev Media Week, and judge for the Banff Media Festival, Rose D’Or, Asia TV Forum, International Emmys, and MIP Formats. In December 2019, Justin co-organised C21’s Formats 360 and in 2020, co-organised the MIPFormats conference with Michel Rodrigue.

As well as writing Production Bibles for multiple formats, Justin is the author of 11 books for children and adults.

NEW: See Justin talking about Format Bibles on our ‘Format Bites’ page here.

<< Back to People