FORMATS A-Z FOR JTBC KOREA

TFP return to Seoul to train JTBC!

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The Format People recently returned once more to South Korea, this time to work with and train teams from nationwide cable TV network and broadcasting company JTBC.

Gary Carter (formerly COO Fremantle Media and CEO international operations Endemol Shine, now non-executive Director of research consultancy K7 Media), examined the present – and future – of trends outside and inside TV, in order to inspire content producers, and guide broadcasters and distributors.  Gary applied his trademark forensic approach to the advent of new platforms and new viewing habits, and examined their impact on the content and business of the TV formats industry. He also explored practical approaches to value assessment, brand planning and commercialisation of TV IP.

TFP CCO and Format Doctor Justin Scroggie, shared with delegates his unique proven ‘Grid’ system for turning an original programme idea into a strong narrative structure that defines the essential elements of the format. Justin went on to demonstrate 10 key ways for creator-producers to build the ‘DNA’ of international appeal into local formats at the development stage – the same 10 questions an international buyer applies to your format.

TFP CEO Michel Rodrigue, himself a former formats distributor and one of the founders of the formats industry, uses Justin’s 10 key points above as a springboard to open up a round-table discussion including local producers and senior representatives of JTBC. Michel went on to reveal the secrets to writing a strong and effective format bible, that is a practical workable manual, a clear Style Guide and a detailed description of the format to be used in a court of law. Finally, Michel examined the key players in distribution, and the nature of the new business models evolving to meet the demands of the marketplace, and offers an insider’s view of the top TV markets.

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