Justin tackles social experiments at CPH Festival



When you turn on your television there’s a good chance you will run into a new ‘social experiment’. Experiments are in high demand among broadcasters around the world and it seems there’s no limit in regard to what you can brand as an ‘experiment’ these days.

But what is a ‘TV experiment’ – and what is less an experiment and more just reality pressure? Which are the hottest examples of the genre at the moment? Why are they so attractive to buyers and viewers? And why do some of them fail?

In this keynote address, Format Doctor Justin Scroggie took the audience on a journey through some of the most – and a few of the least – successful ‘experiments’ on television recently. In his trademark forensic style, Justin set out to define what a real experiment is, in order to show what works and what doesn’t, and therefore revealed how creators and broadcasters can renew the genre.

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