GOOD PITCH, BAD PITCH at MIPTV

MICHEL AND JUSTIN MASTERCLASS ON PITCHING

The second day of MIP Formats in Cannes saw TFP partners Michel Rodrigue and Justin Scroggie using the best and worst examples of pitching to reveal how to sell formats.

In a unique presentation, Justin and Michel played a ‘pitcher’ and a ‘buyer’ in a series of short sketches, during which the audience were able to see what they were actually thinking via ‘thought bubbles’ above their heads.  The sketches each revealed a lesson about pitching, which was then explored in more detail after the sketch by the Format People partners.

The session was very well attended and received, as this comment in an email I received from a young producer the following day:

“Can I just say on a personal, business withstanding, note that the presentation that you and Michel delivered was amazing in your do’s and don’ts of pitching, I’m a young producer representing a big company, this was my first MIP and your insight was, not only useful, but well delivered and made me laugh AT least 6 times.”

 

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