Syco Entertainment Signs Development Deal With Star China


The 3-year-deal, brokered by The Format People, will see the ‘X Factor’ producer develop global entertainment formats with Star China Media, one of China’s leading media companies.



Simon Cowell’s Syco Entertainment has signed a three-year development deal with our client, Star China International Media Ltd, brokered by The Format People.  The new deal focuses on large-scale formats designed to appeal throughout China, with the possibility of international distribution.

The deal was sealed following a four-day conference involving Star China executives Jin Lei (pictured, left), CEO of Canxing Production & Star China Chief Director, Iris Xia, deputy general manager, Nigel Hall, global head of television for Syco Entertainment and George Levendis, Syco’s head of international.

Syco is a joint venture between Simon Cowell (pictured, above right) and Sony Music, and responsible for the Got Talentformat that has been commissioned in 70 territories.

Star China International Media Ltd. is owned by China Media Capital and behind various shiny-floor formats such as Sing! China, The Voice of China, the Chinese version of So You Think You Can Dance and The King of Mask Singer.

“Canxing/Star China is thrilled to partner with Syco, one of the top entertainment companies in the world. We just completed a very inspiring week-long creative session with Syco and our team is excited for the future projects we will co-create. This is the first time Canxing/Star China has entered into such a major collaborative deal with a company outside of China and we are proud to partner with such a prestigious organization as Syco,” said Tian Ming, Star Media CEO, in a statement.

“Syco Entertainment is delighted to partner with Star China in this long-term development deal. Star China has a first-class pedigree of production in China and, for our part at Syco, we believe our visions will help this partnership be truly creative and successful,” added Nigel Hall.

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